As Nutribuddy has developed over time, we naturally started to head in a more ethical direction. It felt right. Every product we launched after the Sculpting Whey Protein was naturally vegan. We also started attracting many vegan customers.
It wasn’t just that we wanted to accommodate for vegan customers but we actually felt passionate about the move to launch more vegan products.
Changing to completely vegan is something we really felt passionate about doing. It lines up with our brand values and means that all our products are suitable for everyone! Our vegan protein shakes are really popular with both vegans and non-vegans so having just one version felt like the right thing to do 🙂
As a new start-up company, we needed time to find out what was right for us. 2 years on I can happily say we have found the right route and that involves being a vegan brand. Our customers and team are a mix of vegans, vegetarians and omnivores. The one thing we all share in common is caring about the food we eat and the environmental impact of food and packaging.