Marketing is everywhere, and increasingly, it’s getting difficult for even the savviest of consumers to cut through the advertising ‘fluff’ and get straight to reality.
Weight loss shakes are a fantastic example of well-marketed but often dishonestly marketed products.
If a weight loss shakes promotes rapid weight loss, it should be avoided.
All is not as it seems when it comes to shedding some pounds and toning up!
The Problems with Rapid Weight Loss Shake Claims
When marketing any product associated with weight loss; or indeed, anything that concerns a consumer’s health; it is ethical to be honest, upfront and transparent.
A clear-cut approach to communications isn’t just the truthful thing to do – it’s the right thing to do.
Manufacturers of weight loss shakes can be open and honest in their marketing by giving consumers access to their ingredients lists, nutritional profiles and health benefit information.
However, when making claims about the results a consumer can expect to receive as a result of using their product, these are by default false: because everyone’s body is different, everyone reacts differently to ingredients, and everyone has different lifestyles.
In order for manufacturers to get around telling lies by guaranteeing results, they can instead incorporate some pretty heavy-duty nasty ingredients in their weight loss shakes – so whilst they won’t stipulate a percentage or lbs figure, they can ensure you’ll quickly shift some weight.
The only problem with that?
It’s wildly unhealthy and can cause irreversible damage to the human body.
This is completely unnecessary, as there are plenty of healthy ways to lose weight and maintain a healthy, happy lifestyle.
The Claims of Rapid Weight Loss Are Likely Untrue
Realistically, there’s no guarantee that you’ll lose weight quickly doing anything – because everyone is different and their body mass shifts in different ways.
The easiest and most common way of achieving swift weight loss for most people is to consume laxatives, so actually, what you’re consuming isn’t a properly nutritionally-balanced weight loss shake, but a liquid laxative.
Laxative consumption can be dangerous for many reasons.
Over-the-counter laxatives can cause a variety of side effects, but there’s also a myriad of risks associated with them; which is why they should never be consumed without the prior advice and express recommendation from a healthcare professional.
Laxatives frequently interact with other medications negatively and can negate their use entirely, as the body expels them through the waste it creates.
This is particularly prevalent with the contraceptive pill, which is rendered useless by many common weight loss shakes. Laxatives can quickly become a dependence, where the individual relies on them to make bowel movements naturally at all, and can become an addiction: which can prove fatal.
Losing Weight Quickly is Dangerous
Aside from being, for the most part, a marketing gimmick, rapid weight loss can actually be extremely detrimental to your health.
Losing weight at a rate any faster than 1kg a week has been proven to result in an increased risk of developing gallstones, irreversible nutrient deficiencies, and metabolic issues.
The reason that most people lose weight faster at the beginning of a new diet is that they lose water weight, rather than the actual fat they’re expecting to shift.
The body holds lots of water within it all the time, as it binds to cells storing energy (called glycogen).
When someone consumes less calories than they expend through activity (both exercise and resting), the body begins to burn off the glycogen stores.
The water weighs more than the energy stores themselves, so an often-dramatic beginning to a weight loss journey can be reached in a short space of time.
Losing Weight Fast is Unsustainable
The loss of water weight may be fast, but it often plateaus within less than a week – so the abrupt loss is never followed at the same pace by future losses.
Studies show that rapid weight loss, even when moving past water weight and into the burning of fat, is usually unsustainable: with almost everyone who follows a specific ‘quick weight loss’ diet regaining all of the weight they lost, and sometimes extra, within 3-5 years.
Clinicians, doctors and nutritionists therefore all agree that slow and steady rates of weight loss are the most sustainable, and this has been scientifically proven in numerous studies.
What is a Safe Rate to Lose Weight?
Of course, if you do need to lose weight, you should look to – but in a healthy manner that provides you with all of the nutrients your body needs to be nourished along the way.
The NHS recommends a safe rate of weight loss is between 0.5kg and 1kg a week, but no more.
However, if you have a lot of weight to lose, or have any underlying health condition or issues, it’s always best to discuss your ideal loss rate with your GP or nominated health professional.
Your body composition is unique, and some people may be able to lose more weight faster than others, whereas some may need to take a gentle, slow approach.
Which Weight Loss Shakes Should I Look for Instead?
Instead of weight loss shakes promising a fast and easy descent into a new healthy, toned physique, pick one with science on its side.
Choosing a meal replacement shake with a thorough and well-balanced nutritional profile means that you’ll be able to receive all of the vitamins, minerals and nutrients that your body needs to set you on the path of healthy eating that nourishes your new frame, rather than just scraping off the excess and leaving you equally as unhealthy underneath.
Nutribuddy’s shakes are made with 100% natural ingredients which clinical trials suggest can help you to lose weight when used in conjunction with a healthy diet.
All of Nutribuddy’s shakes have a balanced nutritional profile and were designed alongside one of the UK’s leading nutritionists.
There’s no point looking great if you’re still going to be unhealthy and ill-nourished!
Weight loss shakes should be beneficial to your health whilst helping you shed the pounds – and the Nutribuddy range is a fantastic example of this.
GMO-free, sugar-free, gluten-free, additive-free and entirely vegan, they taste beautiful and contain the kind of balanced nutrition only a qualified nutritionist can compile
The weight loss may be a little slower than a ‘rapid loss’ shake but it’ll be better quality, sustainable and healthy – a win-win-win all round! Plus you are much more likely to keep the weight off long-term.