That's me, Ella 🙂
Hi there! I'm Ella - the founder of Nutribuddy, nice to meet you
Hi, I'm Ella - a 24 year old who wants to change the world. Whilst studying, I became frustrated by large corporations who seemed to only care about their profit margins and who only gave lip-service to values whilst often doing the opposite behind the scenes, who talk about healthy products whilst adding artificial additives and who talk about caring for the environment whilst launching new products with single-use plastics or using palm oil.
I dreamt about creating a product and a brand which had integrity, which put customers and the environment first through creating truly healthy products with respect for for our planet.
I also wanted to show that a then 19 year-old with no business experience could set up a business that would change the world by doing things differently.
My mind was alive with countless ideas that I couldn't wait to solidify. Many months, sleepless nights and maybe a couple of caffeine overdoses later (I love tea okay), Nutribuddy was born.
Three years later and we have two warehouses, an amazing team and tens of thousands of happy customers. But this is just the beginning.
I developed Nutribuddy with these 3 core values in mind:
1. To sell products that YOU will love and that make YOU happy.
This is the most important thing to me. I want to make products that you are excited about and that you will love to add to your routine. Nothing makes me happier than receiving feedback from you about how you are finding the products (I'm so happy that there's over 150 reviews of us online to date!). Not only do I want you to enjoy the products, I want you to feel happy with the entire experience of shopping with us from browsing through our site, placing your order, receiving your products promptly and getting fast and helpful support.
As much as I want to make EVERYONE happy, I understand that sometimes that may not always be possible which is why we have a 31-day happiness guarantee.
2. To only sell products made with the finest quality, healthy ingredients.
I will never develop a product that I am not 100% happy with and wouldn't take myself. Everything that I launch has been developed with the finest care and numerous taste tastes from myself, as well as with advice from our lovely and knowledgable Nutritionalist, Kelly (I'll introduce Kelly more further down this page)!
We try our best to use organic ingredients where possible and will only use ingredients of natural origin. We refuse to use any artificial chemicals such as bulkers, preservatives, emulsifiers etc.
Lastly, we truly believe in providing you with an ingredient list that you understand. None of those ingredients that you can't even pronounce, let alone understand.
3. To make products with the environment in mind.
The environment and health of our planet is very important to me which is why I want to make products that are as eco-friendly as possible. Firstly, all our products are vegan and cruelty-free - absolutely no animals were harmed in the making of our products. By purchasing our products, you are helping to support this cause.
By using organic ingredients where possible, we are therefore focusing on using ingredients which have been grown naturally, without the use of artificial fertilisers and pesticides which are toxic for the environment and the animals which make it their home.
We put a lot of thought into our product packaging to ensure the impact on the planet is minimal. By using glass jars and mugs, we are promoting recycling via re-using them in your own home and when they eventually go into your recycling bin, glass can be recycled easily.
We are planning to continue to add products to our range that promote a greener lifestyle such as our stylish stainless steel, rose gold bottles.
Q & A with Ella
What motivates you?
There are a lot of things I want to fix in the world and I believe we all have a choice as to whether we stand up and take action or watch passively.
For me changing the world is just about taking simple steps each day, for example choosing more ethical suppliers, asking questions about where our food comes from or taking a reusable water bottle out instead of buying bottled water. If we all started taking small steps to make the world a better place - cumulatively, together we can all change the world.
I'd also like to say thank our customers who write such lovely reviews, comments and feedback about our products on the website and social media. I read every single one and it really motivates me to keep going through the tough periods. It's also amazing to see so many loyal customers who have been buying from us since the very beginning.
Can I buy Nutribuddy in high-street retailers?
We were very flattered to be asked to be stocked by a number of the top high-street retailers. However, we stuck to our values and put our customers and the products first. The problem with large retailers is that your margins are squeezed which encourages you to try and make products as cheaply as possible, lowering the quality of the products sold.
Are you a vegan?
Whilst I share many of the vegan ethics, I believe that meat sourced from small farms who use local abattoirs and who truly care for their animals is OK. Eating ethically is very hard. Vegan foods can be damaging for animals such as those containing palm oil which is responsible for extensive deforestation in Indonesia. Therefore I try to be an ethical eater and for me being an ethical eater is not inherently a vegan diet but an ethical diet where I understand the source and province of everything I eat. Choosing organic ingredients can be good but organic is not the whole story. This journey has led me to pretty much exclude supermarkets from my shopping trips. I put the same values and level of care into finding the ingredients and suppliers which go into Nutribuddy products. We try to source from smaller family run suppliers who truly care about their ingredients as well as choosing organic where possible.